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Georgina Moriarty

Group Account Director at Nomensa

About

George is our Group Account Director at Nomensa, with a passion for bringing out the best in teams. Having studied Psychology at Cambridge University, she's applied behavioural economics insights through her career in the advertising and UX industries to bring about outcome-led behaviour change. 

 

Talk Details

Illusions of the Mind: How your instincts inhibit innovation

At Nomensa we understand the power of deep, multi-disciplinary collaboration. Knowing these key biases and some simple tricks to combat them, will help you and your teams collaborate better and ultimately deliver better results. 

When was the last time someone changed your mind? Really changed your mind…. 

We’re tough nuts to crack when it comes to change – and that’s no accident. 

This is just one example of a cognitive bias - it is our very human predilection to cling on to our existing beliefs and ways of doing things. Biases are like small mental short-cuts, which save time and effort - but can lead to decision-making illusions. 

All cognitive biases served a purpose back in 200,000 BC but now, with impending tiger attack and the prospect of a social ousting less immediately threatening, they're getting in the way of good decision-making and therefore good business. At Nomensa we understand the power of deep, multi-disciplinary collaboration. Knowing these key biases and some simple tricks to combat them, will help you and your teams collaborate better and ultimately deliver better results.