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Lis Hubert & Diana Sonis

Founding Partners at CX by Design


Diana Sonis

Diana is a passionate believer in holistic, 360 strategy and design, with extensive expertise in UX Design, CX Design, Service Design, and the Design Thinking methodology.

As founding partner of CX by Design, Diana’s mission is to identify nuggets of opportunity within an organization, reorient its existing systems and structures to improve the human experience, help others extend their thinking, and drive material business advantage.

Having designed, built, and successfully sold several companies, Diana works to help businesses shape abstract concepts into concrete online and offline experiences that respond to the needs and motivations of real people.

When she’s not solving strategic challenges, Diana can be found in pursuit of good coffee everywhere.





Lis Hubert

Lis is an acclaimed design and strategy thought leader, writer, and speaker with extensive expertise in Digital Strategy, Customer Experience, Information Architecture, and Design Thinking.

As founding partner of CX by Design, she has made it her mission to help companies meet their strategic goals. She does so by making the invisible visible through research, making the complex simple through her unique perspective, and bringing understanding and meaning through expert facilitation.

With over a decade of designing successful products and strategies for clients of all sizes, her passion lies in helping her partners think holistically about driving and enacting real change. Lis helps businesses not only increase their bottom line but also their longevity through customer loyalty.

When not tackling complex strategic problems, you can find Lis doing her best to enjoy the human experience to the fullest.




Talk Details

Honest Collaboration: Collaborating when things get real

It’s easy to collaborate when creative juices are flowing, people are on the same page, and the future looks bright. But, what happens when conversations get hard? How do you continue to productively work together when tension and misunderstanding arise? You have an honest, real conversation. 

As founders of CX by Design, Lis and Diana have practiced having and facilitating hard conversations both as business partners and with their clients for years. We believe skilfully handling these conversations is essential to collaboration that not only produces great ideas, but also constructs the context needed to support those ideas. And yet, people often shy away from these critical moments for fear of conflict. 

In this session we’ll share how our “sticking around when it gets tough” approach has resulted in stronger, more enjoyable team dynamics and higher quality work output both within CX by Design and with our clients. Then, we’ll facilitate an extended conversation on how to navigate these often-unchartered waters. If you’re someone who is looking to take your collaboration skillset to the next level, this is definitely one you don’t want to miss.