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Tommy Toner

Co-Founder, Head of Brand & UX at Cuckoo


Tommy is Co-Founder at Cuckoo Broadband where he heads up brand & UX. Before hatching Cuckoo, Tommy was the Design Director & UX Manager in the Global CX and Brand Experience Strategy team at Nissan. Over the last 13 years, he has worked within a wide variety of specialities covering product, UX, UI, mobile, CX, strategy, creative and brand.

Tommy has designed award-winning websites, experiences and services for many high-profile international clients such as Sky, Jaguar Land Rover, eBay, Formula 1, The National Trust, BBC, Nickelodeon, Audi, Google, Nike, Sony, HSBC, American Express, Sky Sports, Shell, J.K. Rowling’s Pottermore and more.

Originally from the West Country, when he's not geeking out on all things design he can be found exploring mountains and coastlines and navigating the adventure of newborn life.

Talk Details

You must be Cuckoo

Launching a challenger broadband company in the midst of a pandemic

Broadband is broken. Terrible service, complex deals, sky-rocketing prices – it’s a long list. And to top it all off, we’re forced to haggle for a new deal every year or risk paying extra. Yep, the existing providers have a lot to answer for.

This is why in February 2020, we set out on a mission to do things differently and created Cuckoo. UX & CX are at the heart of our ethos and finally, a broadband company puts customers first.

I'll be taking you on a journey of what it was like to build a brand amidst a global pandemic, the challenges we've faced, what we've learned so far, and how we're building/designing our team. I'll be talking through how we're doing things differently (by keeping things simple).

Expect some war stories from angry Facebook trolls and tales from the trenches of how we've fought tooth and nail to keep our customers happy (and our Trustpilot score above 4.6) in an industry of 1-star reviews.