James guides the design of Elvie‘s latest (under-wraps) digital product. His focus is on creating emotionally engaging and intuitive experiences. Finding ways to improve women’s lives, through empathetic technology.
When he’s not working you probably can’t find him, because he’s hiking up a mountain or paddling down a river.
Emotive Design: how to design loved products
Creating emotionally engaging experiences, that connect with people. This is the reason why a lot of us became designers.
When we create work that does connect, it’s the best feeling in the world. At times that feeling can be elusive and hard to repeat.
I’ve studied the emotional mind and how it connects to digital experiences. It’s given me the knowledge to design emotionally appropriate and engaging products.
I want you to come away from this understanding the impact emotions play in design. So you can create intuitive and engaging experiences, that you loved working on.
Watch Emotive Design: How to Design Loved Products by James Castro-Griffiths on the Nomensa YouTube Channel